How to Improve Your search engine optimization tips Ranking on Google
How to Improve Your search engine optimization tips Ranking on Google
Background: Google's Page Ranking Algorithm
As many of you are probably already aware, Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves "important" (Google's own terminology).
Note that this is not a secret. Google actually publishes information about their ranking algorithm on their website. You can read it for yourself at http://www.google.com/technology/.
Improving Your Page Rank on Google
There are numerous tips floating around in webmaster circles about how to improve your ranking in search engine results on Google.
Get Those Inbound Links
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious that I'm only mentioning it for completeness sake.
Your Title Tag
Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML
tags in the section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Content-Laden Pages (Keyword Density)
It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.
Keyword-laden Links?
According to a paper published by one of Google's founders, if the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap shoe store" than if the link simply said "click here".
0 comments:
Post a Comment